Define cat use and market
Set the product family, cat behaviour, target dimensions, price position and sales channel.
Design Service
Turning cat behaviour, corrugated structure and your brand brief into production-ready cat furniture.
Your Ideas, Engineered to Manufacture
A great scratcher balances feline appeal, structural soundness and cost. Our designers work alongside production engineers so every concept is buildable from day one — no expensive surprises at the sampling stage.
From a mood board to a die-line, from a brand guideline to a printed prototype, we own the full creative-to-production pipeline in-house.
From cat behaviour to cardboard form.
Zhizao develops corrugated cardboard cat scratchers across five focused families: scratcher boards, houses and beds, lounge beds, modular sets and interactive scratchers.
Our four-person design team works through behaviour, geometry, flute selection, printing, assembly and carton efficiency so each new model is attractive to cats, clear for buyers and stable in production.
01Cat behaviour
Support scratching, stretching, hiding, climbing and lounging.
02Product families
Extend B, H, L, C and T/CT series logic into a coherent range.
03Corrugated structure
Balance flute, layers, strength, edge feel and product weight.
04Production readiness
Design for die-cutting, gluing, assembly, packing and shipment.
From Sketch to Cat-Approved Sample
Every design starts by observing how cats actually use vertical space, scratch surfaces and enclosed hideaways. Our structural designers model dielines in CAD, run load simulations for jumping impact, then hand-cut a physical sample to test in our in-house cat room before finalizing.
This real-world testing step catches durability issues that simulations alone would miss, shortening your time to a production-ready structure.
Develop the product, not just the picture.
Choose the design inputs that matter to your cat product: board structure, shape, artwork, modules, dimensions and the way it reaches the customer.
Flute & paper selection
Shape & structure
Artwork & printing
Modular configuration
Cat-use ergonomics
Private-label graphics
Packaging & pack-out
Range consistencyYour brief, our creation
Each stage turns a product decision into a clear output, from the first cat-use requirement to the approved sample and production file.
Set the product direction
Establish the visual language, functions, modules and brand fit before detailed drawing begins.
Build structure and dielines
Resolve openings, curves, slots, joints, flute selection and component relationships.
Develop artwork and materials
Match paper, adhesive, colour, print placement and surface details to the product requirements.
Sample and validate
Review cat use, stability, assembly, finish, dimensions and packing with physical samples.
Release for production
Freeze the approved revision, inspection points, carton details and shipping information.
“A successful cat product connects behaviour, structure, materials, graphics and packing. The design is not finished until those decisions can move together into a repeatable sample.”
Z
Product development standardZhizao design team
Useful thinking for cardboard cat products.
A few practical ways to connect cat behaviour, corrugated structure, range planning and production decisions.
KB22 Flat Cat Scratching Board
KB10 L-shaped Wall-leaning Cat Scratching Board
KN38 TV Frame Cat Scratching Board
KC16 Ladder-shaped 3-in-1 Cat Scratcher
Let's Design Your Next Cat Product
Tell us about your idea and we'll propose structural concepts within days.